Content Ideas to Promote Your Event Before, During, and After
7 Engaging Social Media Content Ideas to Promote Your Event Before, During, and After It Happens!
Hosting an event is an exciting opportunity to connect with your audience, build brand awareness, and create an unforgettable experience. But to maximise attendance and engagement, leveraging social media before, during, and after your event is crucial. Social media platforms allow you to generate buzz, create anticipation, and keep your event alive long after it has ended.
Here are seven powerful social media content ideas that will help you promote your event at every stage and ensure it gets the attention it deserves!
Before the Event: Build Anticipation!
The pre-event phase is all about generating excitement, enticing potential attendees, and ensuring people know why they shouldn’t miss your event. Social media is the perfect tool to hype up your audience and get them engaged. Here’s how:
1. Countdown & Teasers: Build the Excitement! 🚀
Start a countdown to your event on social media! This keeps the event top of mind and builds anticipation. You can:
Post daily or weekly countdown graphics.
Share teaser videos revealing snippets of what attendees can expect.
Introduce surprise elements such as special guests, exclusive giveaways, or event themes.
Use interactive countdown stickers on Instagram Stories to allow users to set reminders.
Teasing the highlights of your event will keep your audience intrigued and eager to participate!
2. Behind-the-Scenes Prep: Give a Sneak Peek! 🎟️
People love getting a behind-the-scenes (BTS) look at event preparations. Showcasing the effort, passion, and fun behind the event builds relatability and excitement. Share:
Photos and videos of your team setting up the venue.
Sneak peeks of interactive elements or special features.
Exclusive glimpses of the speakers or performers rehearsing.
A humorous take on last-minute event preparations!
By sharing behind-the-scenes content, you build a sense of connection with your audience and make them feel like part of the journey.
3. Engagement Polls & Q&A: Involve Your Audience! 🔗
Your audience wants to feel heard and valued. Engage them with interactive content such as:
Polls on Instagram or Twitter asking them which part of the event they’re most excited about.
Q&A sessions on Instagram Stories where they can ask event-related questions.
A “Guess the Guest” or “Guess the Venue” challenge to spark curiosity.
A thread on Facebook or LinkedIn discussing what attendees are looking forward to.
The more engaged your audience feels before the event, the more likely they are to attend and spread the word!
During the Event: Create Buzz & FOMO!
Once the event is underway, your focus should be on amplifying excitement, engaging both attendees and online followers, and making people wish they were there! Social media can make your event look like the place to be. Here’s how:
4. Real-Time Updates & Stories: Keep the Action Alive! 📸
Live updates ensure that people who couldn’t attend can still experience the event virtually. You can:
Post Instagram and Facebook Stories with live updates.
Share quick TikTok snippets of exciting moments.
Capture speaker highlights and key takeaways in short video clips.
Post audience reactions and testimonials in real time.
The more engaging your updates, the more FOMO (fear of missing out) you create—encouraging more participation in future events!
5. User-Generated Content (UGC): Leverage Attendee Experiences! 📍
User-generated content is powerful because it shows real attendees enjoying your event. To encourage UGC:
Create a custom event hashtag and ask attendees to use it when posting.
Encourage people to tag your event’s official social media pages.
Run a contest where the best event-related post wins a prize.
Reshare attendees’ photos and videos to your official pages.
UGC not only boosts engagement but also provides authentic content that future attendees can refer to when deciding whether to attend next time.
6. Live Streaming: Bring the Event to a Wider Audience! 🎥
Live streaming allows people who couldn’t make it to the event to experience key moments in real time. Platforms like Facebook Live, Instagram Live, LinkedIn Live, and YouTube Live can be used to:
Broadcast key speaker sessions or panel discussions.
Stream performances or entertaining activities.
Conduct live interviews with attendees, speakers, or influencers.
Answer questions and interact with the online audience in real time.
Live streaming enhances reach and engagement, ensuring that your event gets maximum visibility beyond just the physical attendees.
After the Event: Keep the Momentum Going!
The event may be over, but the conversation shouldn’t stop. Keeping the buzz alive post-event helps build long-term relationships and ensures attendees remember the experience fondly. Here’s how you can do that:
7. Thank You Post & Highlights Reel: Show Appreciation! 🏆
Expressing gratitude and reliving event highlights keeps engagement high even after the event is over. Post:
A thank-you message to attendees, sponsors, and partners.
A professionally edited recap video showcasing the best moments.
A carousel of the best photos from the event.
Testimonials or feedback from attendees sharing their experience.
Showing appreciation strengthens your community and increases the likelihood of attendees returning for future events.
🔥 Bonus Tip: Create a Custom Event Hashtag!
Having a unique event hashtag makes it easy for attendees to find and share event-related content. Before your event:
Choose a catchy and easy-to-remember hashtag.
Promote it across all marketing materials, including your website, emails, and social media.
Encourage attendees to use it in their posts.
A well-used hashtag not only boosts engagement but also serves as a digital archive of all event-related content, making it easier for people to look back at the memories!
And Finally….
Leveraging social media effectively before, during, and after your event can make a huge difference in its success. By building anticipation, creating FOMO, and keeping the conversation going post-event, you can ensure your event gets the attention it deserves. Whether you’re hosting a corporate conference, a music festival, or a networking event, these seven social media content ideas will help you maximize engagement and create a memorable experience for your audience.
What’s your favorite way to promote events on social media? Let us know in the comments! 🎉🚀
#EventMarketing #SocialMediaForEvents #EventBuzz #FOMO
